Nell Smirthwaite
Sustainable Growth Consultancy
Embedding Sustainability. Driving Growth.
Supporting businesses in Cornwall build resilience and value through protecting the environment
Sustainable Solutions for your Business
Is your business looking to:
Make savings through smarter energy use?
Reduce costs through better waste management and resource efficiency?
Increase resilience through developing local supply chains?
Research the commercial viability of a bespoke sustainable solution?
I can help save your business money while protecting the environment
Combining years of training and experience with a deep understanding of Cornwall’s unique business enviornment, I work closely with you to understand what truly drives your business.
Together, we can implement local, sustainable solutions that reduce costs while delivering measurable, positive impacts.
In the UK, 90% of the public agree climate change is ‘real and happening’.
Protecting nature and reducing risks to human health remain people’s top priority.
Many businesses want to be part of the solution, but aren’t sure how or where to start.
That’s where I can help.
Let’s talk about how protecting the environment can help your business grow
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Let’s talk about how protecting nature can help grow your business
Connect on Linked In:
Client Testimonials
Nell is personable, professional and incredibly knowledgeable and passionate about sustainability. I am looking forward to working with her through our journey to B-Corp and beyond.
(Director, Husk Construction)
I would highly recommend Nell's services having attended her superb workshop. Nell guided the group with her immense knowledge but always allowed conversation to flow and at no point did it feel like a 'classroom' atmosphere.
(Charlotte Colehan)
FAQs about Sustainability in Business
If you have any other questions about the role of sustainability in your business, please get in touch.
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Net zero refers to a state in which the greenhouse gases going into the atmosphere are balanced by removals out of the atmosphere. It is about balancing emissions so that the net amount of greenhouses gases entering the atmosphere is zero.
From your business’ perspective, it means that you must actively reduce or eradicate the release of all greenhouse gases (not just Co2) into the atmosphere by a minimum of 90%. Any remaining residual emissions must be ‘offset’ through carbon removal (rather than avoidance) schemes, which remove carbon from the atmosphere and lock it underground.
A net zero strategy is not valid if it does not include the reduction and ultimately eradication of emitting greenhouse gases through burning fossil fuels.
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A carbon reduction plan is a lighter touch plan that will be based on your baseline emissions (taken from your GHG (Greenhouse Gas) inventory). It will include some actions your business can take to reduce its emissions over a set period, with reporting periods and targets built in to measure progress.
A net zero strategy is a more comprehensive piece of work that helps your business to achieve net zero by a certain date - usually 2050 to align with the UK government’s target. It is a strategic approach which requires sustainability to be embedded across your business to achieve the goals and realise the benefits.
Carbon reduction plans and net zero strategies underpin your business’ approach to reducing your carbon emissions. They are most effective when they are embedded into all decision making across the business rather than viewed as external functions to report on.
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Offsetting is discouraged as a carbon reduction strategy because it technically allows fossil fuels to continue to be burned while ‘offsetting’ the emissions via carbon positive projects. The offsetting market is also complex, and projects cannot always guarantee their projected carbon savings will be achieved. It is a last resort strategy that is mainly used for offsetting residual emissions as part of a full net zero strategy. It is not a credible standalone strategy.
Common questions about net zero & climate change
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SBTi stands for Science Based Targets Initiative.
An SBTi aligned strategy will ensure your business helps keep the planet’s temperature below catastrophic levels and is part of the national and global effort to deliver net zero by 2050 by aligning your targets with the latest climate science and the UK’s 5 yearly carbon budget.
It is the most robust approach to net zero which also keeps your business compliant with the Climate Change Act (2008) and Paris Agreement (2016).
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The UK 2008 Climate Change Act commits the UK to achieve net zero by 2050. As 2050 approaches, more legislation will be introduced to push businesses and public sector organisations to act faster. This is one of the many reasons it is important to start the process now, to avoid big shocks to your business when legislation requirements become more stringent.
The 2016 Paris Agreement is a legal commitment signed by over 190 countries to limit the rise of global temperatures to 1.5 Degrees above pre-industrial levels.
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Climate scientists have reported that in some thresholds the 1.5 Degree limit has been exceeded, and with the series of heatwaves we have had during the 2026 summer alongside the significant El Niǹo event forecast for 2027, it is likely that we will exceed the 1.5 limit altogether. The goal now is to have an ‘exceed and return’ approach. We are living in unprecedented times; climate change is happening and we are having to adapt to a new climate. We still need to bring our emissions down to net zero by 2050 to limit the damage to our earth systems, but the climate will not return to what it was before. We are now in a phase of adaptation, making the net zero goal more critical than ever.
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This is a technical term you will see a lot in carbon accounting. They refer to separate parts of your business and are addressed at different stages of your net zero strategy, so you don’t have to address everything all at once.
Scope 1 refers to any emissions that are generated from your business property or assets, for example, any fossil fuels that are combusted from an onsite boiler
Scope 2 refers to any emissions your business is responsible for but are generated off site, for example, the consumption of electricity
Scope 3 refers to your supply chain and all the emissions your business is indirectly responsible for, for example, transportation of goods; employee commuting; business travel or end of life treatment of manufactured goods. Scope 3 emissions typically make up 70-90% of a business’ emissions and are complex to reduce due to being outside the direct control of the business.
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Yes, net zero strategies have annual reporting requirements to measure progress against targets. It is advisable to adopt a quarterly review approach to ensure any issues are addressed within the given timescales. It is critical to report annually so that your business understands how well it is progressing and where the challenges are. It is also critical for your communication with your team and customers to be transparent and accurate - up to date reporting is a useful mechanism for this.
For the most impactful carbon reduction to take place and other benefits of a sustainability approach to be realised, the strategy should be a live document that is embedded into the day-to-day decision making of your business, rather than a standalone file that is only viewed when it’s time to submit the report.
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The key word in sustainability is transparency. We are entering a phase of complex carbon reduction processes as businesses are starting to address their ‘Scope 3’ emissions, which is their supply chain. This is an incredibly challenging task as many of your suppliers’ emissions are outside of your control. Due to this there is an acceptance that if a target is missed, as long as it can be demonstrated that all efforts were made to achieve it; there is a reasonable explanation that is outside of the business’ control; and there is a credible plan to reach it within a new timescale, the strategy will remain valid and it should not be considered greenwashing. Missed targets are opportunities for learning and transparency about the most challenging aspects of reducing your emissions can start critical conversations with other businesses in your sector who are likely to be encountering the same challenge. In this sense, transparency can lead to solutions.
Missing a target and then covering it up could be construed as greenwashing.
It isn’t missing the target that matters (although this of course is best avoided), it’s how it is dealt with by the business.
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In short, the world is switching from fossil fuels to renewable energy. This comes with the multiple wins of cheaper and cleaner energy that is generated from the UK, making it more reliable as well as protecting your business from global shocks in supply and oil prices. Once pay back periods have been accounted for, energy bills will reduce, making it a long-term investment as fossil fuel prices will continue to rise. Options to consider range from switching to a renewable supplier to installing solar panels or ground source heat pumps and making buildings more energy efficient. The Green revolution is about making our energy clean and affordable, and the market is moving in the right direction now for that to happen.
Another approach is the development of local supply chains, which reduce your carbon footprint while protecting your business from other global shocks such as crop failures at the same time as supporting the growth of our local economy.
Reducing waste and adopting circular economy principles is another way of reducing your carbon footprint by sending less waste to landfill. Again, this has multiple positive impacts because waste reduction and more efficient processes reduce costs and ultimately improve your bottom line.
Together, these approaches build resilience by protecting you against global shocks as well as bring your business in line with the expectations of the new generation of employees, who consider the climate to be a top priority. Becoming a nature positive business will help you to secure the best talent and is proven to improve staff retention through an increase of wellbeing and loyalty.
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The circular economy replaces the traditional ‘take-make-dispose’ linear model of resource use with the 3 ‘R’s principle of ‘Reduce-reuse-recycle’. The exciting part about circular ‘thinking’ is that it can be applied at very large or very small scales (for example, an entire city can operate a circular economy and so can an office site). It can be applied to the manufacturing process from the design stage through to the end of life of a product and can be applied to waste management in an office or on a worksite to reduce waste, reuse items where possible and recycle effectively. Done properly it can produce significant savings and open opportunities for collaboration and innovation.
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Yes, I offer ongoing support to help businesses embed the strategies we co-write. This requires senior leadership buy in from the outset.
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A baseline. Before any reductions can be measured, you need to know what your current emissions are. This is called a GHG (Greenhouse Gas) inventory. Once you have a baseline, you can decide how you want to move forward and you will have the emissions data you need to be able to measure the impact of your carbon reductions.
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The Carbon Literacy Project ( The Carbon Literacy Project) is on a mission to empower individuals and businesses to reduce their carbon footprint in their personal and working lives by asking them to make a pledge following attendance to a one-day workshop that will commit them to a series of actions. Carbon Literate employees act as ambassadors and can facilitate training for their own teams, and Carbon Literate businesses can become leaders in their sector or community, gaining recognition for the steps they are taking to reduce their carbon footprint.
Practical Information and Advice About Net Zero And Sustainability In Business